a product designer that loves
Hi, I’m Alaa
My Work
Tamara Smart
Building Tamara Smart, a membership program that eases repayments and builds lasting brand loyalty
Reducing the contact rates of CX agents and empowering customers with self-help flows to efficiently resolve their issues.
Reducing contact rates
Revamped Tamara's help center to facilitate swift assistance for both customers and merchants, ensuring they can easily find the support they require.
Tamara Help Center
Refind
An end-to-end design to make users feel like they can shop sustainably online and without any compromises.
Transformed Tamara's web app into a comprehensive solution, serving as the go-to platform for consumers to access all their repayment information effortlessly.
Tamara Web app
Urban Juicer
Creating eye-catching content to boost a juicery’s outreach in Malaysia’s health and wellness community.