Urban Juicer

TIMELINE

Jan 2024— Feb 2024

MY ROLE

Sole Product Designer

INTRODUCTION

MOOD BOARDS

Urban Juicer is a fresh, lively, and energizing brand and we wanted our customers to feel that right at first sight.

So, I aimed to sample a moodboard that aligned with the brand’s unique identity.

PHOTO EDITING

FINAL CONTENT

Urban Juicer is a Malaysian-based juice bar located in Kuala Lumpur. Urban Juicer lacked a consistent online presence and, additionally, the brand did not have a consistent style and theme. The purpose of the campaign was to deliver high-quality images and increase social media interactions, as well as guiding the theme and style of the content that the juicer would put out on its social media channels.

COLOUR PALETTE

#ECCC69

This green-tinted yellow was the perfect flavour for the palette as it shares the freshness of the brand’s beloved avocado smoothie.

#ECCC69

This green-tinted yellow was the perfect flavour for the palette as it shares the freshness of the brand’s beloved avocado smoothie.

#ECCC69

This green-tinted yellow was the perfect flavour for the palette as it shares the freshness of the brand’s beloved avocado smoothie.

Colour corrections and damages to props caught on camera were all edited in post production using basic photo-editing software such as Adobe Photoshop and Adobe Lightroom.

Before

  • Water stains on the sticker

  • Blemishes and damage on avocado

  • Background and foreground colours lack vibrance

  • Unsaturated avocado juice

  • Poor colour balance.

After

  • Patched stains on product’s sticker

  • Removed blemishes on avocado

  • Added punch and vibrance to background & foreground

  • Brightened and increased saturation of avocado juice

  • Adjusted colour balance to better mimic reality

#ECCC69

This green-tinted yellow was the perfect flavour for the palette as it shares the freshness of the brand’s beloved avocado smoothie.

#ECCC69

This green-tinted yellow was the perfect flavour for the palette as it shares the freshness of the brand’s beloved avocado smoothie.

#ECCC69

This green-tinted yellow was the perfect flavour for the palette as it shares the freshness of the brand’s beloved avocado smoothie.

With the guidance of the colour palette along with a requested addition of a peachy-pink colour by the client, the moodboard I created gave us a detailed blueprint of the content we wanted to put out.